Wednesday, July 7, 2010

This makes me a little sad

While blog browsing, I found something that... well it kinda makes me sad. Strawberry Shortcake has had a makeover for a new generation. It started about a year ago, I must have missed it while I was busy loving the Star Trek reboot.

Not only is she now a bright shade of fuchsia, she has long flowing hair and shows off a more trim figure. This new Strawberry is tiny, like some kind of fairy, and lives in 'Berry Bitty City,' not Strawberryland. The cast of characters has been streamlined to five super best friends who have also been made over... and have super girlie jobs like dancing, shopping and hair styling. Then, of course, there's the token nerdy, "super smart" friend who runs a bookstore. I think I might gag.

At least she still has her pink cat, Custard.

As a child of the 80s, I was all about Strawberry Shortcake. I had the Berry Bake Shoppe and several of the dolls, including Purple Pie Man (also missing from the reboot). I think what bothers me most is these are characters for children but they've been made to act like grownups... they have jobs. It just seems unnecessary.


  1. Oh no! I totally miss the old Strawberry Shortcake! :-(

  2. I so agree with you! I was making the very same comment on my blog and looking for an image to show people the makeover! Thanks for making me not feel like the only one in the world to be offended by this new and overly girly Strawberry Preteen.

  3. I saw her the other day in a store I never step into because everything is like this, more and more fake as life goes on. Yes, strawberry shortcake was a fictitious character, but she was a kid. She looked like she had flaws and cute and even a little frumpy like little kids are. The New strawberry shortcake has the japanese large eye phenomena which combines adult sensuality and responsibility with child features like small nose, mouth and large eyes. sigh...

  4. Personally, I love the new designs. Lots better than generation 2... those ugly designs from the 2000s.


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